The one-size-fits-all approach doesn’t work for a once-in-a-lifetime event like the Final Four. That’s why Colonnade designs seating with the fan experience in mind.

That’s because in addition to needing to accommodate 60,000 and sometimes 70,000 people, the event is hosted at a different venue every year. This takes creativity, organization, and a custom design every year.

For the past decade the challenge of turning each Final Four venue — no matter where it is, how big or how small, how new or how old – into a state-of-the-art basketball arena for three days in early April has fallen to Colonnade.

But, at Colonnade, it’s not just about the venue – it’s primarily about creating a superior fan experience. “First and foremost, we want fans to enjoy the event and have a memorable time,” says Keith Butler, Event Director. “We begin every Final Four court nearly a year in advance by bringing in laser measurement systems and blueprint analysis to create computerized seating diagrams to determine the best seating system and how it would fit into the venue.”

Since every venue is different, accurate measurements and computer mapping are key to creating the best design plan. When Colonnade installs its staging and seating system, the temporary seats approach the incline of the stadium’s permanent seats seamlessly, as if they were always there. To the untrained eye, it’s hard to know where the permanent seats end, and the temporary ones begin.

In addition to increasing the seating capacity for fans and media, Colonnade’s innovative staging system also raises the entire basketball court off the ground, allowing for greater visibility for everyone in attendance, fulfilling Colonnade’s promise to craft a superior fan experience.
Since Colonnade’s founding, it has been a pioneer in creating unique fan experiences, and our Venu+ team does that all over the country, creating some of the most creative and innovative temporary staging and seating concepts.