Colonnade Group entertains players and VIPs in style at the College Football Playoff National Championship

When the College Football Playoff came to Atlanta in January, Colonnade Group was tapped to bring its own refined brand of VIP hospitality to a particularly southern College Football Playoff National Championship, by creating gathering spaces where players could hang out when not at the stadium or at an official event. The spaces included the official party hospitality, official party children’s space, and player hospitality areas.

Colonnade designed signage and brought in games, TVs, comfortable club-like furnishings, music and food that transformed hotel ballrooms at each team’s hotel into living rooms where players could get together and relax during their visit to Atlanta. Incorporating team colors and branding, Colonnade made sure everyone had something to cheer about. Playing into that sense of rivalry and team spirit was key to making sure everyone on both sides had a good time, no matter the outcome.

Each university’s official party had their own space to relax at the hotel, complete with a children’s room of games and activities for the little ones.

Highlights of the weekend were Saturday night’s Comedy Jam, DJs spinning current tunes for the players to enjoy and Sunday morning haircuts, so the players could be photo ready when they won the big game.

“We queried players from past National Championship teams about what they liked best about their hospitality spaces and would have wanted to see or do in their space,” said Lori Robertson, Colonnade’s Chief of Staff and VIP Director.

“Colors, pictures of the team, and shout outs to the players shook out on top, so we blew the team picture up huge on one wall and created floor graphics highlighting each player’s number and name throughout the space – it was like a walk of fame in each player lounge.”

One of the biggest challenges Colonnade faced was designing spaces to ensure that both Georgia and Alabama VIPs were treated exactly the same, even down to ensuring identical design and opportunities for the teams at each hotel.

About Colonnade Group
Colonnade Group is a Birmingham, AL-based company that engineers exceptional experiences to elevate every fan’s game day. The company was founded in 1991 by CEO Robbie Robertson to fill a gap in event management expertise by providing comprehensive logistical solutions in the areas of premium seating, temporary structures, corporate hospitality and sales, fan experiences and customized solutions. Clients include more than a dozen Division I Universities, the nation’s largest collegiate athletic conferences, the NCAA, the College Football Playoff, and a wide-range of corporations. For more information, visit and follow @ColonnadeGroup on Twitter and Instagram.