For Immediate Release

Birmingham, AL, November 28, 2017 – In its fourth year as an official provider of the College Football Playoff Premium inventory of suites and seat packages for the National Championship, Colonnade Group is on track to exceed the previous years’ sales.

Of the company’s past success in selling CFP’s Playoff Premium inventory, Colonnade Group President & CEO Robbie Robertson says, “Colonnade Group is a relationship company. We have always been that way and that’s how we sell. We take care of our clients before, during and after the game. I’d like to think it is that personal touch that sets us apart.”

With an annual renewal rate exceeding 90% and new sales occurring regularly, Colonnade Group is positioned to exceed previous years’ sales numbers for the game in Atlanta in January.

According to Alfred White, Senior Director of Marketing and Strategic Partnerships for the College Football Playoff, “Colonnade Group genuinely cares about our CFP guests.” White credits Colonnade’s success to the company’s relationship-driven mentality and follow-through with its Playoff Premium clients. “We are pleased with the work Colonnade Group has done and appreciate our continued partnership with them.”

For more information about Playoff Premium options, visit

About the Colonnade Group
Colonnade Group is a Birmingham-based company that engineers exceptional experiences to elevate every fan’s game day. The company was founded in 1992 by CEO Robbie Robertson to fill a gap in event management expertise by providing comprehensive logistical solutions in the areas of premium seating, temporary structures, corporate hospitality and sales, fan experiences and customized solutions. Their clients include more than a dozen Division I Universities, the nation’s largest collegiate athletic conferences, the NCAA and a wide-range of corporations. Colonnade Group always conducts business with the highest integrity and an eye towards superior service and resourcefulness. For more information, visit