Understanding The University of Florida’s unique culture is key to Elev8’s success.

Colonnade has added the University of Florida to its growing roster of Elev8 clients for the 2018 season. And, while Florida may now be an official Elev8 client, it’s a relationship that’s been in the works for years.

“Our first visit to the University of Florida was in 2013. From there, we started building a relationship with the Gator Booster Office and the University of Florida Athletics Department,” said Elev8 Director Bethany Hawkins.”

“Every school has a little different culture and we can be more helpful when we better understand a program’s needs before engaging in a formal relationship. As a result of this fact-finding period with Florida, we were able to share how we could help improve upon what was already a really excellent program. Now, five years later, we officially have an office at Ben Hill Griffin Stadium.

With a premium seating capacity of 7,200 at The Swamp and 650 at the O’Connell Center, or the O’Dome, the Elev8 team is presented with a couple of interesting challenges to deliver top tier hospitality service to their guests. According to Bethany, “A portion of their premium seating is different from other venues in that their “Dens”—or suites— are connected to a club area called the Touchdown Terrace. Having multiple premium seating areas intertwined is unique, so logistics is a top priority to ensure all guests have an excellent experience.”

Elev8 is Colonnade’s premium seating management program developed specifically to support a University’s unique premium seating needs. While it is based on “8” core components, Elev8 is designed to be flexible enough to adapt to every school’s individual culture and program needs.

Bethany and the Colonnade Elev8 team will build on the work of the athletic department and the Gator Booster Office, but lend their expertise developed through decades of managing premium seating spaces at other University stadiums. This knowledge will help Florida control costs, provide superior service and focus on elevating the Florida premium fans’ home game day experience.

“We are excited to continue working with Scott Stricklin, UF’s Athletic Director,” says Bethany. “We look forward to working with an excellent athletics program, and expanding on an already really strong premium seating operation at Florida.”